TECH AWARDS ASIA SPECIAL AWARD: BigTech Person of the Year 2024 Nominee: Tim Cook of Apple
In 2024, Tim Cook led Apple through a significant year of achievements that highlighted innovation, sustainability, and market leadership.
- Technological Advancements: Under Cook’s leadership, Apple expanded its AI capabilities, introducing features in its devices powered by generative AI to enhance user experiences. Siri received significant updates, leveraging advanced machine learning, while new tools integrated AI into Apple’s core ecosystem, marking a competitive stance against Big Tech rivals【67】【68】.
- Product Milestones: Apple launched the iPhone 16 series, which set new standards in mobile performance with its A18 chip, and debuted updates like iOS 19, which integrated intelligent automation features. The Vision Pro 2 headset continued to push AR/VR boundaries, cementing Apple’s leadership in mixed-reality technology【68】【69】.
- Sustainability Initiatives: Cook reinforced Apple’s commitment to sustainability with advancements toward carbon-neutral manufacturing and retail operations. Apple also increased investments in renewable energy and eco-friendly production processes, aligning with its broader environmental goals【67】.
- Business Growth: Apple maintained its dominance as the world’s most valuable company, achieving a market valuation of $3.5 trillion. Cook oversaw steady growth in services revenue, driven by Apple Music, Apple TV+, and other subscription services, which now contribute a significant share to the company’s bottom line【69】.
- Executive Leadership and Board Evolution: Tim Cook introduced new members to Apple’s board of directors, including Wanda Austin, signaling strategic shifts in governance. This year also marked the transition of CFO Luca Maestri, with Cook managing the leadership change seamlessly【68】【69】.
- Community and Social Impact: Apple doubled down on initiatives promoting accessibility and education, leveraging its technologies to support underserved communities worldwide. Cook also championed ethical AI practices, reflecting Apple’s focus on responsible technology development【68】【69】.
Tim Cook’s guidance continues to ensure Apple remains a trailblazer, driving innovation while balancing growth, sustainability, and social impact.
