How This Coding School gained 1200 Leads in just one month using the power of GetResponse
At the heart of every transformative journey lies a simple question: What if? For InfoShare Academy, that question wasn’t just about their students—it was about themselves. What if they could break through the noise of a crowded education market? What if they could inspire those who doubted their ability to learn coding? What if they could build not just a business, but a movement?
Their answer came in the form of an audacious goal and a tool powerful enough to achieve it. In just one month, InfoShare Academy gained over 1,200 new contacts through a single campaign. But this wasn’t just a story of numbers. It was a story of empowerment, innovation, and the belief that with the right strategy, anyone can transform potential into progress.
The Vision: Turning Doubt into Determination
Before the campaign began, InfoShare Academy was already making waves as a provider of intensive programming courses. Their mission was clear: help beginners unlock new career opportunities in IT. But they faced a unique challenge. Their audience wasn’t made up of seasoned coders or tech-savvy individuals. It was people who hesitated, doubted, and often wondered if they were cut out for a career in technology.
The leadership team knew they couldn’t just market courses. They needed to address the root of their audience’s hesitation: the fear of failure and the belief that coding was out of reach. They asked themselves, How do we speak to people who don’t believe in their own potential?
The answer was an idea as bold as it was simple: an ebook designed to inspire confidence and build trust.
The Breakthrough: A Lead Magnet That Spoke to the Heart
The team created “125 Coding Terms for Beginners,” a guide that served as both a resource and a reassurance. This wasn’t a dry, technical document. It was a carefully crafted bridge between fear and possibility.
Through relatable language and practical insights, the ebook tackled two major goals. First, it simplified coding jargon, helping readers feel more confident in their ability to learn. Second, it prepared them for the first step of their journey, aligning their expectations with the high standards of InfoShare’s courses.
This ebook wasn’t just an educational tool—it was a promise: We believe in you, and here’s the proof.
The Strategy: Turning an Idea Into Impact
An idea, no matter how powerful, is only as effective as its execution. This is where InfoShare Academy partnered with Getresponse, a platform that turned their vision into measurable results.
With GetResponse’s tools, InfoShare Academy launched a multi-faceted campaign that not only reached their target audience but resonated deeply.
They began by identifying their ideal audience—beginners who were curious about coding but unsure where to start. Using GetResponse’s Facebook Ads integration, they created precise, targeted ads showcasing the value of the ebook. These ads weren’t flashy or gimmicky. They were authentic, speaking directly to the doubts and dreams of their audience.
From there, the power of Getresponse took over. The platform’s seamless lead generation tools made it easy to capture contact information through beautifully designed landing pages. And once these new leads entered the system, GetResponse’s automation features worked behind the scenes to nurture them with personalized, value-driven content.
Every step of the journey was designed to make prospects feel seen, understood, and supported.
1200 Leads Gained:
The results were extraordinary. In just one month, InfoShare Academy gained over 1,200 new contacts at an average cost of just 1.31 PLN per lead. But the numbers only tell part of the story.
Each of those 1,200 contacts represented a life changed. They were individuals who had taken the first step toward a new future. For many, downloading the ebook was the beginning of a transformation—not just in their careers, but in their belief in what they could achieve.
And for InfoShare Academy, it was proof that when you combine strategy with heart, the impact is limitless.
The Lessons: Unlocking the Power of Connection
InfoShare Academy’s journey wasn’t just a campaign. It was a masterclass in how to connect, inspire, and lead. Here are the key takeaways from their success:
- Start with Empathy
Every great campaign begins with understanding. InfoShare Academy listened to their audience’s fears and dreams, then created content that addressed both. - Offer Real Value
Their ebook wasn’t fluff. It was a genuine resource that helped readers feel more confident and capable. When you give value, you earn trust. - Leverage the Right Tools
GetResponse provided the foundation for their success, offering everything from ad integration to automation. With the right tools, execution becomes effortless. - Build Relationships, Not Just Lists
InfoShare Academy didn’t just collect emails—they nurtured connections. By delivering consistent, high-quality content, they turned leads into loyal advocates. - Believe in Your Audience
Perhaps the most important lesson of all: believe in the potential of the people you serve. When you show them what’s possible, they’ll believe it too.
The Next Chapter: What’s Possible for You?
InfoShare Academy’s story is a testament to the power of bold ideas and the right strategy. It’s a reminder that transformation is always possible—whether you’re helping others learn to code or growing your own business.
So ask yourself: What’s the story you want to tell?
With tools like Getresponse and a clear vision, the possibilities are endless. Are you ready to turn your dreams into results? Start today and discover what’s possible when strategy meets belief.
